Fluxatic Global © 2024. The work listed here represents a combination of the active clients of Fluxatic Global (MenezesFernandes Technologies (OPC) Pvt. Ltd., formerly CreativeJoule Solutions) as well as the consolidated clientele of major members prior to their employment or partnership. Appropriate mentions have been given to the agencies through which the work was executed along with mentions of the member that carried out the work while at the firm. Fluxatic Global does not claim ownership of any projects or deliverables of the brands that are not linked to the firm contractually.

CREMEUX PERFORMANCE MARKETING

We executed targeted performance marketing campaigns for Crèmeux across Goa and Bangalore, aiming to enhance brand visibility, drive customer engagement, and optimize customer acquisition costs (CAC). Through a data-driven approach, creative ad strategies, and optimized budget allocation, we successfully achieved a 3X return on investment (ROI) while maximizing reach and conversions

Client: Cremeux Bakeries Private Limited
Brand Name: Cremeux
Project Name: Cremeux Performance Marketing
Client Location: Goa, Bangalore
Client Overview
Crèmeux is a premium bakery and café brand renowned for its exquisite range of cakes, pastries, breads, and gourmet desserts. With a strong emphasis on high-quality ingredients and artisanal craftsmanship, Crèmeux blends classic flavors with innovative creations. Operating multiple outlets, it has gained popularity as a go-to destination for indulgent treats, savory delights, and handcrafted beverages.
Project Overview
We executed targeted performance marketing campaigns for Crèmeux across Goa and Bangalore, aiming to enhance brand visibility, drive customer engagement, and optimize customer acquisition costs (CAC). Through a data-driven approach, creative ad strategies, and optimized budget allocation, we successfully achieved a 3X return on investment (ROI) while maximizing reach and conversions
Stats:
ROI: 3X return on investment

CPC: ₹1.80 (industry average: ₹3-4)

Google My Business Engagements: 1.5 lakh+ interactions

Meta & Google Reach: 5 million+ users

Website & Online Store Traffic: 63K+ link clicks



Key Achievements & Highlights
High-Performance ROI: Successfully executed performance marketing campaigns resulting in a 3X return on investment (ROI).
Optimized Customer Acquisition Cost: Strategically refined targeting and bidding strategies to optimize CAC, ensuring cost-effective customer conversions.
Cost-Effective Clicks:  Reduced the average Cost Per Click (CPC) to Rs. 1.80, significantly lower than the industry standard of Rs. 3-4.
Extensive Audience Reach:  Attained an impressive 5 million+ reach across Meta and Google platforms.
Engagement Growth: Gained over 1.5 lakh interactions on local Google My Business listings, improving brand presence and customer engagement.
High Traffic Generation:  Achieved over 63K+ link clicks, driving significant traffic to the website and online store.
Enhanced Brand Visibility & Engagement: Increased audience reach through data-driven advertising.
Strengthened brand presence in Goa and Bangalore through impactful digital campaigns.
Conclusion
The performance marketing campaign for Crèmeux successfully drove high returns while keeping acquisition costs optimized. Through strategic targeting, creative excellence, and data-driven decision-making, we effectively enhanced Crèmeux's brand presence and sales performance in Goa and Bangalore. The campaign stands as a testament to the power of well-executed digital marketing in driving business growth.
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